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New packaging developed as part of Coca-Cola's "One Brand" positioning

New packaging developed as part of Coca-Cola's "One Brand" positioning

Read how a product can be enhanced, reinforced and purchased more based on the design of its packaging...

Read how a product can be enhanced, reinforced and purchased more based on the design of its packaging...

Creative Review - How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity

Creative Review - How a Brazilian street artist and a Leeds design studio created Coke's World Cup identity

Take a sip from the original coke bottle... Now you can re-live these nostalgic days of over a century ago with a 125th anniverary bottle of Coca-Cola available at Selfridges for a limited time.

Take a sip from the original coke bottle... Now you can re-live these nostalgic days of over a century ago with a 125th anniverary bottle of Coca-Cola available at Selfridges for a limited time.

Coca-Cola Light St. Valentine Design by Chantal Thomass

Coca-Cola Light St. Valentine Design by Chantal Thomass

This straight-sided bottle is a reproduction of the original 1900-1916 "Diamond Label" bottles, nowadays often called the straight-sided bottles due to its straight side as opposed to the curvy side of the Contour Bottle which made its debut in 1916.

This straight-sided bottle is a reproduction of the original 1900-1916 "Diamond Label" bottles, nowadays often called the straight-sided bottles due to its straight side as opposed to the curvy side of the Contour Bottle which made its debut in 1916.

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