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from WSJ

Soap Opera: Amazon Moves In With P&G

Amazon Moves In With P&G - P&G began sharing warehouse space with Amazon 3 years ago and now Amazon is inside 7 P&G distribution centers world-wide. Amazon is setting up shop in warehouses as it works toward the next frontier for Internet sales: everyday products like diapers & shampoo. In recent years, P&G's online sales of diapers grew sharply. A.G. Lafley has identified e-commerce as one of the biggest opportunities to accelerate sales in an economic environment where growth is hard to…

Dell Sets Ambitious 2020 Environmental Goals - Dell recently announced a commitment to reduce the energy of its product portfolio by 80%, as part of a long-term corporate responsibility framework to achieve by 2020. The 2020 Legacy of Good plan is divided into 3 areas - the Environment, People and Communities. Dell says the plan will “provide technology that enables people everywhere to grow, thrive and reach their full potential.”

from AdWeek

Forget Amazon. YouTube Is Where Shoppers Do Research


Social Media: What Makes Customers Go From Liking to Buying

Social Media: What Makes Customers Go From "Liking" to Buying - A new study sheds some light on consumers' purchasing behavior on social media