Amazon Moves In With P&G - P&G began sharing warehouse space with Amazon 3 years ago and now Amazon is inside 7 P&G distribution centers world-wide. Amazon is setting up shop in warehouses as it works toward the next frontier for Internet sales: everyday products like diapers & shampoo. In recent years, P&G's online sales of diapers grew sharply. A.G. Lafley has identified e-commerce as one of the biggest opportunities to accelerate sales in an economic environment where growth is hard to…
Tide is Using 7 Vines for Halloween - Tide has debuted a fun, seven-part Halloween campaign using Vine. The first video, features the iconic orange bottle of liquid detergent at a senior prom, bloodily spoofing the upcoming remake of the movie Carrie. The tagline: "Stains better be scared." "Since consumers are pulling out their favorite scary movies in order to get into the Halloween spirit, Tide saw the perfect opportunity to join this conversation" a P&G rep said.
Dell Sets Ambitious 2020 Environmental Goals - Dell recently announced a commitment to reduce the energy of its product portfolio by 80%, as part of a long-term corporate responsibility framework to achieve by 2020. The 2020 Legacy of Good plan is divided into 3 areas - the Environment, People and Communities. Dell says the plan will “provide technology that enables people everywhere to grow, thrive and reach their full potential.”
A new study by Nielsen and SocialGuide confirms the relationship between Twitter and TV ratings. In addition to analyzing Tweets about live TV, the study compared Twitter against a number of key variables in order to gauge the strength of the relationship of Twitter with ratings. #Twitter #TVRatings
P&G Plunges Into Plastics With New-Age Material That Could Revolutionize Its Packaging - P&G has developed a process to make new-age plastic that's thinner, cheaper & greener than industry standards. Not only is P&G planning to use the material for its own products, its patent applications indicate P&G may have a business-to-business goldmine if it can sell it to other non-competitive players. The new technology could save P&G $1B a year by using less plastic and different raw materials.