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Would You Expect These Results To Appear When You Google 'Women'?

Would You Expect These Results To Appear When You Google 'Women'? -- U.N. Women posters illustrating the current state of things in our world in regards to women. Things need to CHANGE.

New Ad Campaign Uses Popular Search Terms to Show How the World Really Feels About Women

To emphasize the extent of global gender inequality, UN Women–an arm of the U.N. that focuses on women’s issues–has created a powerful advertising campaign that uses data collected from Google on the most popular search terms. As it turns out, the most popular Google queries are indicative of entrenched sexist attitudes that still persist today.

思わず目を引く工夫を凝らしたアイデア広告その4 写真20枚

Opel - The Shadows / Creative Directors: Jorge Carreno, Robin de Lestrade / AD& Copywriter: Eric Esculier / Account Managers: Clément Chovin, Christophe de Jandin, Muriel Mallet / Illustrator: Patrick Gernigon