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The visual identity of the Rio 2016 Games is inspired by the harmonic diversity and contagious energy of Brazil’s people and Rio de Janeiro’s exuberant nature. All the elements were created based on the brands, allowing for integration and alignment.

#RIO2016 Mascot Vinicius entertains the crowd on Day 7 of the Rio 2016 Olympic Games at the Olympic Stadium on August 12 2016 in Rio de Janeiro Brazil

Rio 2016 colorful design featuring a runner in ready position. Rio 2016 logo at the left side. Who's your favorite runner?Rio 2016 logo can only be used

Michael Phelps of United States poses with his Gold medal from the Men's 4 x 100m Freestyle Relay during Day 2 of the Rio 2016…

from Design Culture

Os Pictogramas Rio 2016 – e mais um pouco de história.

Os Pictogramas Rio 2016 – e mais um pouco de história. | Design Culture