In fact, to the human brain, change is pain Now is the time to recall the pains from your past and use them in a new and exciting way. Again, you are going to use the facts of life to your advantage. In a very simple way, here are the pieces to our motivational puzzle: Fact 1: You are motivated to avoid pain (a heart attack is a painful event that you wish to avoid. Therefore you are motivated to eat healthy food). Fact 2: You have already experienced a great deal of pain in your life.