You're Investing More In Marketing Than Ever. But Are You Supplying the Content Needed to Succeed? In this report: Detailed research into how much investment marketers are making at each stage of the buyer's journey The key deficiencies of low quality and low quantity content that put expensive marketing investments at risk The hallmarks of a successful content marketing operation How to get started building a content operation within your own organization
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Compelling content is at the core of every successful demand generation engine. Great content that is aligned to buyer stage, provides the best incentive for your prospects to convert and gives you permission to engage them further down the funnel with product information. In this eBook, we provide you with the formula to calculate your return on investment when it comes to content marketing and understand its impact on your funnel.