Negative shape. Type as image. Organic. Minimal geometry. Stroke weight of terminal contrasts with stroke weight of shoulder. Transitional serif. Curved joints at the bottom contrast with angled joints of the crossbar.
Interesting left-aligned layout in this responsive One Pager for Paris-based digital agency, 'Octave & Octave'. The One Page website features AJAX loading portfolio items and I quite like the layout of the alphabetised client list.