Maybel Williams burned a cork, mixed the ashes with some Vaseline and then applied it to what was left of her lashes after a 1915 accident had singed them off. In an instant she resembled a Hollywood starlet! Her brother Tom along with his brother Noel took this idea and developed Lash Brow Line – the worlds first commercially available mascara. In 1916 he changed the name to Maybelline – named after – you guessed it – Maybel Williams! The name being a combination of Maybel and Vaseline !