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Vintage FRED PERRY Tennis SWEATER Off White w Red & Blue Trim // Preppy V Neck Nautical Top

Market development strategy is when a company tries expanding the potential market through new users or new uses. An example of market development is the brand Lacoste, originally aiming their products mostly at tennis and golf players, due to their large range in polo shirts and sports accessories, with a target range aging from 19-30, however Lacoste have recently released their Lacoste Live which targets customers from the ages of 16-25. (Sumeet)

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