Principle of Design - Contrast Contrast is the difference in elements. This photo exhibits an obvious & opposite difference and contrast in colours and fonts; black vs white, thick fonts vs thin fonts.
This spread, also by Studio8 is divided into two halves with reversed out type on the left. Each page provides information about two separate but related products. A huge ampersand joins the pages together.
Principle of Design - Balance Balance is defined by the weight distributed in the design by the placement of elements. The tone and subject (pavement) is evenly distributed in the photo, balanced symmetrically.