America’s Role in Latest Fight for Small Mezcal: Big distilleries in Mexico are waging a battle for market share in the U.S., often at the expense of small producers. Sarah Bowen on how a new proposition—NOM 199—threatens the livelihood of small distillers throughout Mexico, and how Americans play a big role in its fate.
In 1922 Emilio Bacardi opened a distillery in Santiago de Cuba, Cuba. Bacardí invited US-Americans to "Come to Cuba and bathe in Bacardi rum" introducing:Hatuey Beer.Bacardi's international was due mostly to Schueg's "business genius" who "branded Cuba as the home of rum and Bacardi as the king of rums" expanding to Mexico (1931) Puerto Rico (1936) under the brand name Ron Bacardi (Ron is Spanish rum). Post-Prohibition rum was sold tariff-free in the.He expanded to the United States (1944).