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This advert has a general audience and mainly uses the slogan and the athlete to advertise the brand. The female athlete holding up the flag, is colored in gray scale to give a calmer and cooler look to the image, so that the audience perceives it as a moment in history. The slogan is used to back this image up, and let the audience know that the company helps athletes "Run", turning them into legends.

This advert has a general audience and mainly uses the slogan and the athlete to advertise the brand. The female athlete holding up the flag, is colored in gray scale to give a calmer and cooler look to the image, so that the audience perceives it as a moment in history. The slogan is used to back this image up, and let the audience know that the company helps athletes "Run", turning them into legends.

nike ad campaign - Google 検索

nike ad campaign - Google 検索

A popular Olympic gold swimmer is used in this advertisement for a shampoo. Two major aspects of this picture include : The slogan (especially the text "Wash in")  and the swimmer's image. The text, is meant to highlight the product's supposed importance, i.e., it matters to use this product over other shampoos. Also, the swimmer's image, is present to both, showcase the shampoo's effects, and make him indirectly endorse the slogan.

A popular Olympic gold swimmer is used in this advertisement for a shampoo. Two major aspects of this picture include : The slogan (especially the text "Wash in") and the swimmer's image. The text, is meant to highlight the product's supposed importance, i.e., it matters to use this product over other shampoos. Also, the swimmer's image, is present to both, showcase the shampoo's effects, and make him indirectly endorse the slogan.

In this ad, three different popular sports figures have been used to advertise the product (in this case, Gillette) Since the product is male oriented, the men are shown standing with a dominant stance, showing confidence and strength; the message being that with Gillette, a man can become confident and strong, two qualities men often like to display. Also, the athletes, being popular, directly endorse the product by starring in its ads. This proves the quality and popularity of the brand.

In this ad, three different popular sports figures have been used to advertise the product (in this case, Gillette) Since the product is male oriented, the men are shown standing with a dominant stance, showing confidence and strength; the message being that with Gillette, a man can become confident and strong, two qualities men often like to display. Also, the athletes, being popular, directly endorse the product by starring in its ads. This proves the quality and popularity of the brand.

NIKE CM - Google 検索

NIKE CM - Google 検索

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