Lieberman Research Worldwide will showcase how Virtual Reality tools can help illuminate the fullness of brands’ meaning and the strength of that meaning as it translates to in-market behavior.The virtual reality demo will show you just how difficult it is to keep your non-conscious from taking over, no matter how badly you want to use conscious rationality. Make sure to stop by the IIeX Experience, play in the goggles yourself, and find out if you can cross the pit!
The IIeX Experience, supported by Lieberman Research Worldwide is an interactive space to experience firsthand some of the disruptive technologies reshaping our world today and tomorrow such as virtual reality, augmented reality smart glasses, 3D holographic images, and more. As a conference attendee, you will get unlimited access to experience cutting edge technology for yourself!
Catalina Mejia Rozo is speaking at IIeX Latin America 2014! Catalina is an industrial engineer, MSc. with a major in Statistics and Operations Research. She has 15+ years of experience in Market Research, and has been president of YanHaas since 2009.
With the advance of e-commerce, consumers visiting shopping malls and the high street are increasingly expecting their offline shopping experience to be entertaining and interactive. Come see how display holograms can be used to make a real impact on consumers and add that WOW! Factor.
Alex Batchelor is speaking at IIeX NA 2014! Alex started his career at Unilever and knows more about your hair and your armpit than normal people. After 7 years there he moved to the agency side and was a Planning Director at Saatchi & Saatchi and then moved to run the Brand Valuation practice at Interbrand, becoming Managing Director at a time of phenomenal growth.
IIeX EU 2014 features two days of compelling presentations from the brightest minds in marketing insights, exciting networking events hosted by industry leaders, and an unbeatable lineup of startup ideas from both inside and outside of the market research space. Join a different type of event that will allow you to foster deals that support your business growth, whether you’re a technology startup, a recognized brand, or an experienced researcher. Visit www.iiex-eu.org for more.