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Explore Reality Demo, Reality Tools and more!

Lieberman Research Worldwide will showcase how Virtual Reality tools can help illuminate the fullness of brands’ meaning and the strength of that meaning as it translates to in-market behavior.The virtual reality demo will show you just how difficult it is to keep your non-conscious from taking over, no matter how badly you want to use conscious rationality. Make sure to stop by the IIeX Experience, play in the goggles yourself, and find out if you can cross the pit!