Lieberman Research Worldwide will showcase how Virtual Reality tools can help illuminate the fullness of brands’ meaning and the strength of that meaning as it translates to in-market behavior.The virtual reality demo will show you just how difficult it is to keep your non-conscious from taking over, no matter how badly you want to use conscious rationality. Make sure to stop by the IIeX Experience, play in the goggles yourself, and find out if you can cross the pit!
The IIeX Experience, supported by Lieberman Research Worldwide is an interactive space to experience firsthand some of the disruptive technologies reshaping our world today and tomorrow such as virtual reality, augmented reality smart glasses, 3D holographic images, and more. As a conference attendee, you will get unlimited access to experience cutting edge technology for yourself!
Cristina de Balanzó, PhD is speaking at IIeX Europe 2014! She is the Founder and the Main Nut of Walnut Ltd. She has written numerous papers and published articles on the subjects of consumer neuroscience and consumer insight/creativity, and is a regular speaker at industry conferences such as ESOMAR, MRS, WARC, BAQMAR…
IIeX EU 2014 features two days of compelling presentations from the brightest minds in marketing insights, exciting networking events hosted by industry leaders, and an unbeatable lineup of startup ideas from both inside and outside of the market research space. Join a different type of event that will allow you to foster deals that support your business growth, whether you’re a technology startup, a recognized brand, or an experienced researcher. Visit www.iiex-eu.org for more.
Insight Innovation Exchange LATAM 2014 es el evento que no te puedes perder si quieres actualizarte y conocer todo lo que está sucediendo en temas de Consumer Insights e Investigación de Mercados. Escucha de primera mano, la opinión de aquellos que están generando el cambio y aquellos que lo están implementando, inspírate, amplia tu red de contactos, comparte y colabora. No te quedes atrás!
Wiggert de Haan is speaking at IIeX Europe 2014! Wiggert, born in Amsterdam, is a serial entrepreneur. Wiggert has studied Communication Sciences and Computer Sciences. In 2011, he met Martijn Nijhuis. Martijn is founder of Quint Research. Together they had a vision that smartphones would be at the fingertips of everyone. From this idea, Roamler was born.
Jason Brownlee is speaking at IIeX Europe 2014! Jason is the Founder and CEO of Colourtext, a new Social Insight company. His work is bridging the gap between market research and the emerging field of social data analytics.
Edward Appleton is speaking at IIeX Europe 2014! Edward is Senior European Consumer Insights Manager at Avery Dennison, a major Multinational based in Munich, Germany. A graduate of Oxford University, he has over 20 years research experience, on both the client and supplier sides.
PREMIERE SPONSOR: Insites Consulting Marketing research is still the very core of what we do. That being said, we stretch the boundaries of research, exploring new territories to drive value for our clients. We believe that customers are the most effective consultants for any company. By empowering them, we unlock their consulting potential and make brands future-proof. On our journey to take research forward, we have been cheered by the industry with more than 25 international awards so…
Michael Bartl is speaking at IIex Europe 2014! Michael was born and raised in the wonderful city of Munich. Since 2004 he has run his own business as CEO together with two partners, Michael Schmidt and Dr. Johann Füller. HYVE is a leading innovation agency realizing co-creation solutions in order to design successful innovation.
David Brudenell is speaking at IIeX Europe 2014! As Executive Vice President, David oversees pureprofile’s global sales, business operations, strategic partnerships and alliances and has been a key player in the development of pureprofile’s revolutionary research automation platform called Infinity.
Anders Bengtsson is speaking at IIeX Europe! Anders is CEO of Protobrand and holds a Ph.D. in Consumer Culture Theory. He is an expert in qualitative research methods and interpretive analysis. He has extensive experience from working with leading global brands including Target, Nivea, Reebok, Marriott, and Wrigley.
Leigh Caldwell is speaking at IIeX Europe 2014! Leigh is a partner and co-founder at The Irrational Agency, is a behavioural economist and in the mid-2000s was one of the first to apply this scientific field in the commercial world. With a background as a mathematician, he is a leading researcher and writer on behavioural economics and consumer decision-making, as well as a member of the Econometric Society and the Society for Judgement and Decision Making.
With the advance of e-commerce, consumers visiting shopping malls and the high street are increasingly expecting their offline shopping experience to be entertaining and interactive. Come see how display holograms can be used to make a real impact on consumers and add that WOW! Factor.
Mauricio Andres Samaca is speaking at IIeX Latin America 2014! Mauricio is an advertiser emphasizing qualitative business intelligence and research, with expertise in communication strategies and processes of innovation and development (R & D). He is currently focused on developing conclusive research methodologies and new tools for collecting, process-based spontaneous interaction.