We turned to Asketic with a concrete vision – to create a brand for an international market. We were an exportable product produced in Latvia with a design that could compete with similar products in the global market. We had worked with the old brands and their graphic versions but this time Matīss and I had an agreement – before we talk to Asketic we would agree amongst ourselves that we would not put any creative limitations on the result – we would accept whatever was offered.
Helios Norwegian eco-products brand repositioning: The challenge was to transform the Helios brand from being a brand just for the typical eco-consumer, to become a brand for the regular retail customer. the result? vibrant, gorgeous, yum.