We turned to Asketic with a concrete vision – to create a brand for an international market. We were an exportable product produced in Latvia with a design that could compete with similar products in the global market. We had worked with the old brands and their graphic versions but this time Matīss and I had an agreement – before we talk to Asketic we would agree amongst ourselves that we would not put any creative limitations on the result – we would accept whatever was offered.
The Maffra Cheese Company, located in the heart of Gippsland's dairy country, has a reputation for producing some of Australia's finest Cheddar. The brief to Brand Society was to develop a clear brand strategy for the local supplier, to successfully launch their range of speciality cheeses into the retail market.
"We want a packaging design which will introduce in the most definitive way a radical line of food products. They are actually more of 'food principles', as they all suggest a new, health-smart and taste-full way of life. We want the design to be equally innovative." I think they nailed it.