Content around lifestyle, fitness, diet, etc: bareMinerals example: http://www.bareescentuals.com/on/demandware.store/Sites-BareEscentuals-Site/en_US/Experience-Show?cgid=BM_SUB_INFLUENCER_ARCHIVE_LANDING_PAGE
This just in: philosophy amazing grace Mother’s Day set is this year’s must-have gift. With shampoo, bath and shower gel, body emulsion and eau de toitlette all in an intoxicating floral and musky scent, what’s not to love?
Would be great to offer customers a choice of free samples with their orders. Example from Sephora.
Online consultation example. Think we could do it a little more detailed (needs more Qs) but like how the results give a 'daily routine', 'weekly routine', 'targeted concerns' and 'must-haves'. Also allows you to save the results down to your account for future reference. Would be nice if it did this automatically when logged in. Link: http://www.clarins.co.uk/on/demandware.store/Sites-clruk-Site/en_GB/GuidedSearch-Show?gsid=BC_Face_UK
Clarins Mag. Lots of nice content - interactive as your scroll down the pages, keeps your attention.