This cultural dynamic of rituals helps to ensure Sarah and Sebastian are staying relevant to people who want that special experince. Although they offer this experience, the fine jewellery and watch ‘industry revenue is expected to decline at an annualised 1.0% over the five years through 2021-22, to $3.4 billion’ (IBISWorld - Industry Market Research, Reports, and Statistics, 2021), due to the lack of weddings during the COVID lockdown period.