FALL 2013 READY-TO-WEAR Sonia Rykiel / Sonia Rykiel’s new artistic director Geraldo da Conceicao was appointed last year, and today marked his first official showing for the Parisian line. Having worked behind the scenes at a number of prestigious houses, including Miu Miu, Yves Saint Laurent, and Louis Vuitton, the Canadian designer brings with him some pretty major credentials. Given that so many labels are taking a long hard look at what it is that defines them.

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