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East Thames Offices, UK - by Hat-Trick Design  |  2008 Environmental graphics and wayfinding scheme for housing association East Thames’ group headquarters in Stratford, east London. Based on the Group’s brand identity theme of ‘sunrises’, referencing the sun rising in the east. We created ‘glowing’ iconography and wayfinding by bouncing colour from the reverse of signs against white walls of the building provided the base for their scheme. Links www.hat-trickdesign.co.uk

East Thames Offices, UK - by Hat-Trick Design | 2008 Environmental graphics and wayfinding scheme for housing association East Thames’ group headquarters in Stratford, east London. Based on the Group’s brand identity theme of ‘sunrises’, referencing the sun rising in the east. We created ‘glowing’ iconography and wayfinding by bouncing colour from the reverse of signs against white walls of the building provided the base for their scheme. Links www.hat-trickdesign.co.uk

from UltraLinx

20 Awesome Optical Illusions Using Typography