The Power Of Your Personal Story in your business copy | At the heart of storytelling is making an emotional connection with your audience and many times sharing something your audience can see themselves in is just as powerful as a rags to riches or overcoming the odds type story. Here are 5 ideas to help you share your personal story in business - read the full post now.
How To Write Emotional Headlines So, how should you go about writing more emotional headlines? Start by understanding what constitutes as emotional. Copywriter Karl Stepp offers a great list of highly emotional words that he calls “power words for emotional selling.” As a handy guide, I have converted them to this handy tear-sheet that you can download right here.