I like how the primary word is incorporated into the design, it's easy to read, and still has compelling visual elements to it - the photo at the bottom and in the "o". I also like the title. (and the book!)
Million Dollar Consulting by Alan Weiss. Deservedly a classic, this should be read by anyone who sells services. Weiss is one of the two smartest people I have ever personally met. (The other was a professor of mine at Cornell, Max Black.) His book offers the voice of experience on developing proposals that earn a "yes" and pricing for profit, among many other useful topics.
10 Quietly Creepy Novels to Get You in the Halloween Spirit