Effective social media is a two-way dialogue, not a one-way monologue. You want your audience to engage with your posts, so ask questions, seek feedback and opinions – even be provocative (within reason).
Digital Influence: Blogs Beat Social Networks for Driving Purchases
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. Read more: http://www.marketingprofs.com/chirp/2013/9848/customer-service-via-twitter-social-media-experiment-infographic#ixzz2HpfTtZeD
Social media marketing: Vancouver Pinterest Consultant: When to Pin?