How do colours affect purchases? Colour Psychology Shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color.
Thought this was interesting to ponder through as we explore the colors - Believe it or not, colours do not mean the same thing in every culture and religion. This infographic provides a deeper look into the meaning of colours.