Customer nurturing involves building effective and long-term relationships with potential customers throughout their self-directed journeys. Creating a customer nurturing strategy that is based on best practices starts with putting goals in place, implementing the best solution, and integrating your nurture programs.
Email marketing has become one of the most powerful marketing tool available these days. That is mainly because, of the millions and billions of email users worldwide and almost 91% of this population check their email inboxes daily. As such, there is no better channel to offer products and services than through email!