Benefit ooh la lift is kind of a miracle in a tube. It's an eye brightener/highlighter. I saw one of the women at the Benefit counter apply it without a mirror, so I was intrigued. Indeed, it is goof proof. You can dab it in the inner corners of your eyes, pat it in a bit...and look instantly awake. Great for touchups on the go. Or, use it on the tops of your cheekbones (same method) for a pretty glow.