5. The GAP: They browse for clothes at mall stores like Gap, but they buy only when the prices have been marked down at least once. At Target, they can trade down or up on the same shopping trip. Ubiquitous Macy’s coupons and T. J. Maxx’s designer discounts satisfy people’s desire to save money on quality products. Silverstein describes these customers as “heat-seeking missiles,” aggressively pursuing the best deals on a tight budget.
Ross -- This is another store that is comparable to T-J-Maxx & Marshalls. I can find very trendy clothing, terrific cosmetics, hair products & equipment, along with terrific furnishings for my apartment!!! Another store that I can get lost in for hours!!! :) :) :)