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Heuristics applies to more than just the keywords that you use on your site. Heuristics also applies to web site usability, and a set of heuristic guidelines for site usability was first established by Jakob Nielsen in 1990. At the time, he developed a list of 10 items that when included in web site design would make a site more usable for individuals. Read More here:


What is Content Marketing? What is a KPI? - KPI stands for Key Performance Indicator. The clue about its use is in the title, it is a KEY performance indicator, not an ordinary one. KPIs are used to monitor the health of a business and how well the business is tracking to its strategy.

With new technologies prominent in so many new contexts, UX designers are becoming more integral to the creation of systems and things outside of our Web and software spaces.