Mark Cooper, co-founder of Offerpop, kicked things off by asking the panel what second screen was for them. Lost Remote’s Natan Edelsburg replied that it was things like live streaming of events, like the recent MTV VMAs, where it’s more about the content than the technology involved.
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Instead of trying to be ‘everything to everyone’ and obsessing over competitive one-upmanship, the smarter companies put their ears to the tracks, and began to reap the benefits of a few years’ worth of data. Analysis of their own customers’ spending habits combined with industry-wide research shed light on the daily deal consumer.