Esther Houston is a classic woman with a modern approach. Her entrepreneurial spirit and extensive experience as a business owner have thrived through the use of her impeccable creative eye, professional mindset and impressive network. Esther lends her talents to the industry by acting in many roles. She not only works behind the scenes collaborating with brands as creative director, producer, consultant, brand ambassador and designer, but she also steps into a consumer facing role as a…
Here are a few of the brands I helped to position. I co-developed a consumer facing, social platform to support the innovation division of research and development for the Clorox Company. I designed a scalable strategy to bring CloroxConnects to the national market place. I provided customizations on Facebook, Twitter and managed the company website. I was their only source for social media during the initial development phase and I LOVED working with their team!
Software Engineer (Consumer)... software development engineer with deep coding skills who likes to work close to the front end to create innovative features and applications for our consumer facing web site.
Platform thinking in the expectation economy They want a city's various travel companies to work together in a single platform to ensure they reach their destination on time and in good shape. http://www.recode.net/2016/6/30/12047356/platform-thinking-expectation-economy-consumer-facing-disruption
Does "Liking" A Bulldozer Help Sell More Of Them?—It makes sense for consumer-facing companies to leverage social media--it seems natural to like your favorite restaurant or rock stars, after all--but how's it working out for B2B companies?