Just Enough Research: Good research is about asking more and better questions, and thinking critically about the answers. It’s something every member of your team can and should do, and which everyone can learn, quickly. And done well, it will save you time and money by reducing unknowns and creating a solid foundation to build the right thing, in the most effective way.
A Master Class in Brand Planning: The Timeless Works of Stephen King - Judie Lannon and Merry Baskin (Editors). This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today.
Innovation and Entrepreneurship. My first Peter Drucker experiences. Made me fall in love with both innovation and entrepreneurship. You will know the examples from many other books and speakers - Peter was the original.
Flip the Funnel: How to use existing customers to gain new ones“, by Joseph Jaffe. The book talks about the essential function of customer service and how to leverage it with today’s current technologies, including social media
The globetrotting suspense novel that began in 2010 is officially reborn as a gripping 5-episode ebook series. Get "Abstracted: Episode 1 of the Tenderfoot Series" today. It's free all this week in the Kindle Store. http://www.amazon.com/dp/B00BH3GAIU/ref=cm_sw_r_pi_dp_goejrb08VX90V
In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.