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Always be Testing: The Complete Guide to Google Website Optimizer by Brett Crosby, Bryan Eisenberg. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto–vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site.

Always be Testing: The Complete Guide to Google Website Optimizer by Brett Crosby, Bryan Eisenberg. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto–vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site.

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug, http://www.amazon.com/dp/0321657292/ref=cm_sw_r_pi_dp_f5rKsb1CMKMHH

Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems by Steve Krug, http://www.amazon.com/dp/0321657292/ref=cm_sw_r_pi_dp_f5rKsb1CMKMHH

"The magic is in the product, the values and spirit of the brand, so seek to amplify these truths in an interesting, consistent voice across multiple customer touch points. Wonder is the destination. Velocity is the vehicle." Olander(Nike) a Ahmed(AKQA) prezentujú business filozofiu Velocity. Sú tu super insighty, inšpirujúce príbehy, zaujimavé myšlienky i viackrát omielané mudrovačky. Knižka je mega zaujimavá.

"The magic is in the product, the values and spirit of the brand, so seek to amplify these truths in an interesting, consistent voice across multiple customer touch points. Wonder is the destination. Velocity is the vehicle." Olander(Nike) a Ahmed(AKQA) prezentujú business filozofiu Velocity. Sú tu super insighty, inšpirujúce príbehy, zaujimavé myšlienky i viackrát omielané mudrovačky. Knižka je mega zaujimavá.

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro

Selling the Invisible: A Field Guide to Modern Marketing (Paperback)

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational bro

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