Always be Testing: The Complete Guide to Google Website Optimizer by Brett Crosby, Bryan Eisenberg. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto–vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site.
"The magic is in the product, the values and spirit of the brand, so seek to amplify these truths in an interesting, consistent voice across multiple customer touch points. Wonder is the destination. Velocity is the vehicle." Olander(Nike) a Ahmed(AKQA) prezentujú business filozofiu Velocity. Sú tu super insighty, inšpirujúce príbehy, zaujimavé myšlienky i viackrát omielané mudrovačky. Knižka je mega zaujimavá.
Selling the Invisible: A Field Guide to Modern Marketing (Paperback)