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Push Pin Studios logo, #Illustrations #graphic banner #advertising|

Certains facteurs sont facilement reconnaissables. Si un logo est trop complexe ou insuffisamment significatif par rapport à sa marque, il risque de ne pas faire passer le message désiré. Autre point, si une entreprise apporte d’importantes modifications à son logo qui est déjà reconnu et apprécié, elle risque de contrarier ses clients.

Branding project for a burger restaurant in France.

Evoke had been working in coffee catering for years when they made the decision to open up a coffee shop in the heart of Edmond, Oklahoma. Jason and the crew wanted to keep a tip of the hat to the brand they had for so long, but take the next step in creating a new, solid brand for the shop. Using the new brand as a base, we developed a full set of collateral from letterpress stationery, menus, and a new site combining the new shop and the coffee catering.