Passion Foundation Benefits From First Cigar Bar Golf Tournament. The Passion Foundation (passion-foundation.org) was founded by Jon and Tara Parla, after Tara was diagnosed with Stage 4 Metastic Melanoma. Her battle for life began 2 years ago as a family, their goal was to immediately raise awareness to help mitigate melanoma by providing shade for playgrounds. Over $12,000 was raised in Tara's memory. Tara Parla lost her battle to melanoma on September 6,2012.