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Public service advertisements designed by World Wildlife Fund on

WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.

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White TigersAn Article for WWF

Albatross and baby, these nested in our front yard when we were on Midway Island in 1968.

The Endangered Snow Leopard. 6,000 left. Please visit this website to save me

6,000 left. Please visit this website to save me

⁶ тнє ριи gσ∂∂ @ℓιи∂αχ∂σℓℓ {fσℓℓσω тσ ѕєє мσяє}

Due to HUMAN OVERPOPULATION the planet is on its 6th mass extinction (fastest in the history of the planet). “You know, I have often thought that at the end of the day, we would have saved more wildlife if we had spent all WWF’s money on buying condoms.” WWF cofounder Sir Peter Scott