WWF advertising campaign where they released a series of images of endangered animals fading away into dust. This is a really nice graphical piece using a nice visual tool/metaphor. But it doesn't strike hard enough, it doesn't make me think any deeper about the message they are trying to communicate. It is to soft and to focused on looking nice to strike a human emotion to act.
Due to HUMAN OVERPOPULATION the planet is on its 6th mass extinction (fastest in the history of the planet). “You know, I have often thought that at the end of the day, we would have saved more wildlife if we had spent all WWF’s money on buying condoms.” WWF cofounder Sir Peter Scott