I really like the way the picture is in black and white but the red adds a pop of color to the design. Also, the way the letters were arranged to fit the shape of the box also made it look more eye appealing.
From our market research, there are not that many castle logos specifically within the child market, so we saw this as a good chance to build a unique identity with the castle graphic. We developed a set of small homes then built up a baby kingdom whereby all homes are linked together. We topped it off by utilising lively and colourful tones similar to those in a fairy tale.