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Sharing stories (aka. social currency) creates a bond between the brand and its followers. Like a bond fire, people can connect through stories and life experience. This in turn will create an authenticity to the brand and give the brand personality and be personable.

grace–upon–grace:@katia_mi_ (Death by Elocution)

grace–upon–grace:@katia_mi_

Post anything (from anywhere!), customize everything, and find and follow what you love. Create your own Tumblr blog today.