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Impresionante trabajo del ruso Tebe Interesno. Retoque y matte.

The right side 1 - The Idea. Print execution illustrating the double meaning of 3 words, one good and the other bad, creating a dichotomy depending on which side you start reading. As people firstly tend to see the bad side of things rather than the good side, a first read from left to right shows a negative meaning. But when we read backwards we find a positive meaning.

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