I love the simplicity of this logo utilizing the negative shape of the O center to create an olive. The deep green color created by the bottle and oil emphasizes the olive and makes it stand out from the letter O. A unique typeface adds to the modern logo.
Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its' origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imitates an olive - it's shape, it's color, it's essence.