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As you probably know, we spend most of our time helping our clients craft brand strategy, including the brand’s promise and its unique value proposition. We draw on in-depth qualitative and quantitative category, customer and competitor research, brand equity studies, the organization’s core compete
The birth of the registered brand Piccolo Bambino in 1994 immediately positioned itself securely in the market place as “affordable luxury”. With a mandate to ensure the highest quality standards and customer service. To establish Piccolo Bambino brand equity and meet the challenges by major retailers, Piccolo Bambino used Abond’s strong background in packaging, marketing and focused on detail. This was reflected in the premium quality of the product, creating a unique position in the market…
I believe that we can learn a thing or two from a lot of successful people. I have been fortunate to have the chance to work with a very bright young team at Technium, and as a matter of fact their vision for life inspires me the most.