As you probably know, we spend most of our time helping our clients craft brand strategy, including the brand’s promise and its unique value proposition. We draw on in-depth qualitative and quantitative category, customer and competitor research, brand equity studies, the organization’s core compete
Brand: Heineken Sales promotion method: Contest + Stunt. The sales promotion is mainly targeted men, who need to convince their wives/girlfriends to buy two red stadium seats. If they manage to do so, they win two tickets to the UEFA Champions League soccer final. The sales promotion is franchise-building, because it reinforces the connection Heineken has with soccer and thus builds brand equity.
Consumers would rather buy their favorite brands than shop around for private label products. (Research from @Better Homes and Gardens & BrandSpark International) A stat for your collection: 72% of surveyed shoppers prefer to buy discounted brand name items rather than purchase private label products. / Feb 15 '13
The birth of the registered brand Piccolo Bambino in 1994 immediately positioned itself securely in the market place as “affordable luxury”. With a mandate to ensure the highest quality standards and customer service. To establish Piccolo Bambino brand equity and meet the challenges by major retailers, Piccolo Bambino used Abond’s strong background in packaging, marketing and focused on detail. This was reflected in the premium quality of the product, creating a unique position in the market…