National Geographic logo designed by Tom Geismar (Chermayeff & Geismar & Haviv) The simple and neat design of the logo represents the most important element of the brand; the magazine, which makes it a strong and iconic logo.
The PBS (Public Broadcasting Service) mark was developed to overcome a serious problem with the prior identity, which focused solely on the initials. In the new identity, a stylized profile of the human face repeats three times, playfully putting the “public” in public television.
Harper Collins. When the publishers Harper & Row, with their logo of a torch, merged with Wm. Collins, with its fountain symbol, an opportunity was born. The resulting design joins the essence of both symbols, fire and water, into a new icon for the new company, HarperCollins.