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Facebook Thursday began rolling out a redesigned video metrics section in its page insights, adding new metrics and sprucing up the layout.

Facebook's added a range of new tools for Pages, helping to improve customer communications and customize interactions based on past history - both of which are becoming increasingly important as expectations for social customer service increase.

from Moz

My Story: How Facebook Advertising Performed vs. Google AdWords

While no advertising platform is guaranteed to yield consistent slam dunks, Facebook Advertising is showing plenty of promise for many brands.

from VentureBeat

Belgium orders Facebook to stop tracking non-users within 48 hours

Biometric security is growing in the financial services industry due to increased accuracy and growing consumer acceptance for the technology.

from VentureBeat

The top 10 most discussed topics on Facebook in 2015

It’s that time of year when all the big tech titans reveal key trends from the past year — and today it’s Facebook’s turn to share the most discussed topics on its social network in

from VentureBeat

Facebook offers marketers a Twitter Moments-like experience with new universal search

Facebook users already had the ability to search for updates posted by their friends, but Zuck and company have now decided to extend the search function to capture all public posts.

from VentureBeat

Sick of Facebook Candy Crush invites? Mark Zuckerberg says they’re working on it

Sick of Facebook Candy Crush invites? Mark Zuckerberg says they’re working on it

from VentureBeat

Facebook now reminds you about ways to control what you see in your News Feed

Facebook now reminds you about ways to control what you see in your News Feed

With so many options for marketers in the modern age, it's hard to know which to go with to maximize your ad spend. One that absolutely cannot be ignored is Facebook - here's five reasons why all brands should be utilizing Facebook as a marketing channel.