Bols has been making genever in Holland since 1664. While English gin is now very popular in America, back in the 19th century the malty Dutch version (genever) was a best seller. Many of the cocktails that are currently made with gin were originally made with genever. Bols Genever was reintroduced to America in 2008. Serve straight, on the rocks, with a bit of water or in cocktails calling for gin on the sweeter side of gin's roots through this fantastic Dutch genever.