Brand: Volkswagen Speed Camera Lottery | Support Media: Outdoor Advertising | Volkswagen created the Fun Theory Campaign to encourage the public to do everyday activities in a unique and fresh way. This speed camera, created by a contest winner, punishes those who go over the speed limit, but the fines collected from the violators go into a prize and is then randomly awarded to winners who are drawn from a pool of drivers who follow the rules.
STORYBOARD: Capturing the 'Humans of New York'. If there's such a thing as a typical path to becoming an artist, Brandon Stanton didn't take... (Great link altogether, but pinned for the video at the bottom. I adore this guy and what he does.)