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Predictably Irrational: The Hidden Forces That Shape Our Decisions - I watched his TED Talk and had to read the book. We want to believe we make logical, rational decisions...but may be not. Marketers understand this and use it to influence our brains into making the decisions they want us to...disturbing and fascinating how the introduction of money into a decision changes the social contract.

Predictably Irrational: The Hidden Forces That Shape Our Decisions - I watched his TED Talk and had to read the book. We want to believe we make logical, rational decisions...but may be not. Marketers understand this and use it to influence our brains into making the decisions they want us to...disturbing and fascinating how the introduction of money into a decision changes the social contract.

“Let no feeling of discouragement prey upon you, and in the end you are sure to succeed.”  Abraham Lincoln

“Let no feeling of discouragement prey upon you, and in the end you are sure to succeed.” Abraham Lincoln

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy, Wired Magazine. Especially interesting is the saga of Google in China. $15.58 #Books #Google #Steven_Levy

In The Plex: How Google Thinks, Works, and Shapes Our Lives by Steven Levy, Wired Magazine. Especially interesting is the saga of Google in China. $15.58 #Books #Google #Steven_Levy

The Perfectly Shaped Treat: Literary Cookie Cutters | Book Recommendations and Reviews | BOOK RIOT

The Perfectly Shaped Treat: Literary Cookie Cutters | Book Recommendations and Reviews | BOOK RIOT

The Unusual Books That Shaped 50+ Billionaires, Mega-Bestselling Authors, and Other Prodigies | The Blog of Author Tim Ferriss

The Unusual Books That Shaped 50+ Billionaires, Mega-Bestselling Authors, and Other Prodigies | The Blog of Author Tim Ferriss

Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World by Mark Miodownik, http://smile.amazon.com/dp/B00LOMPF5S/ref=cm_sw_r_pi_dp_bwJ6vb1FQNPBR

Stuff Matters: Exploring the Marvelous Materials That Shape Our Man-Made World by Mark Miodownik, http://smile.amazon.com/dp/B00LOMPF5S/ref=cm_sw_r_pi_dp_bwJ6vb1FQNPBR

What about that pesky “natural” on food labels? Marion Nestle breaks it down. Basically, it doesn't mean much of anything.

What about that pesky “natural” on food labels? Marion Nestle breaks it down. Basically, it doesn't mean much of anything.

My favorite book on marketing.  This shaped the way I market.  It introduced me to CRM before that term was popular.  It has helped my business immensely.

My favorite book on marketing. This shaped the way I market. It introduced me to CRM before that term was popular. It has helped my business immensely.

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