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The SPEED stage crowd gathers.

The SPEED stage crowd gathers.

SPEED Road Tour Team Member Heather DeBeaux makes sure fans have the best experience possible each week at the JHE-produced SPEED @NASCAR display

SPEED Road Tour Team Member Heather DeBeaux makes sure fans have the best experience possible each week at the JHE-produced SPEED display

At the U.S.O. - vintage viewfinders - conveyed message. Nostalgic throwback aspect to event

Gala in Washington, organizers used a nostalgic, low-tech way to deliver information. Throughout the reception space at the Wa.

JH Howard College Game Day announcement

JH Howard College Game Day announcement

Coors Light created a football-theme photo op display at the family-friendly tailgate-theme event.

The New York City Wine & Food Festival introduced a new event during this October’s festivities dubbed Jets &.

The Toyota Prius activation in Chicago's Grant Park for Lollapalooza this year offered a model car that doubled as a charging station. Inside the vehicle as many as five festival-goers could recharge their gadgets.

The Toyota Prius Family Playground was filled with games, including a human-powered prize wheel that had guests run to win gifts from the automaker.

The show Pop-Up Video recently returned to VH1 and to publicize it, the music channel hosted an activation on the grounds of Lollapalooza. Using  augmented reality developed for VH1 by Awestruck Marketing, the promotion let guests see themselves on a big screen in the park  virtually interacting with Lollapalooza artists such as the Black Keys  and Fun. Guests could instantly post photos from the activation to  social media sites.

Lollapalooza Using augmented reality developed for by Awestruck Marketing, the activation let guests see themselves on a big screen in the park virtually interacting with Lollapalooza artists such as the Black Keys and Fun

At the New Music on Tap Lounge, viewers relaxed on bright blue branded floor cushions as they drank Miller Lites and watched special performances on the stage.

At the New Music on Tap Lounge, viewers relaxed on bright blue branded floor cushions as they drank Miller Lites and watched special performances on the stage.

Toilet Themed Dog Bowl - OhGizmo!

Dog Toilet Bowl, totally need this for my dogs, who refuse just about everything but toilet water!

In the silent disco, dancers listened to the DJ by wearing Ultimate Ear headphones so the music didn't disturb live performances occurring nearby.

Ultimate Ears at Bonnaroo: In the silent disco, dancers listened to the DJ by wearing Ultimate Ear headphones so the music didn't disturb live performances occurring nearby.

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