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This is our second project for Box Television, this time creating a new set of idents for their flagship music channel The Box, as part of a wider brand refresh that sees a new logo and presentation style on-air. It was suggested that the channels identity had become diluted in a competitive market and the channel was felt to be lacking in a clear character and personality. So we conceived a set of idents that would show The Box to be progressive, imaginative and a bit eccentric.