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This book has revolutionized my approach to and understanding of startups. It effectively applies the scientific method to startups. It specific ally focuses on creating quantifiable value and growth hypotheses... then testing them with quantifiable metrics, which are used for learning and decision making (and to fuel the iterative build / measure / learn feedback loop.

The Toilet Paper Entrepreneur: The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll. by Mike Michalowicz