Few trends shaped 2012 as profoundly as the growth of mobile apps, and gaming apps in particular. This year, apps generated about $10 billion in revenue -- and a staggering 80% of this went to games, according to new estimates from mobile analytics firm Flurry.
The market for business analytics software grew 14 percent in 2011 and will hit $50.7 billion in revenue by 2016, according to market research firm IDC. And, that segment will grow at a 9.8-percent-a-year clip until then, IDC predicts, driven in part by the current hype around big data.
“predictive analytics helps in segmenting customers, finding patterns in their behavior, offering them the promotions that they would be likely to respond to, and predicting what customers would likely churn,
A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion. If that projection proves accurate, the total would nearly triple the $1.6 billion estimate the Internet Advertising Bureau released last week for mobile ad revenue in 2011.
The world is increasingly volatile, uncertain, complex, and ambiguous. What does that mean for leaders? In this interview, Tracy Wolstencroft, chief executive officer of global executive-search firm Heidrick & Struggles, discusses with McKinsey’s Rik Kirkland the implications the changing world has for the art and science of leadership and what companies are looking for in potential executives. An edited transcript follows
Three priorities for reshaping the sales organization B2B companies across industries are moving toward journey-based sales strategies. We’ve seen success among organizations as varied as industrial-equipment manufacturers, software firms, professional-services firms, telecom providers, and basic-materials companies.
Determine what’s a “need to know” versus a “nice to know.” What content must be shared right away versus what can wait? The key is to deliver relevant content in real time—without intruding on your audience’s everyday lives. It’s a tough balance that can only be achieved by truly diving deep into your audience’s preferences. Plus, the message must match the medium. For example, someone wearing a fitness tracker marketed to joggers is likely to be interested in weather and wellness-related…
Longtime New York career coach Ellis Chase’s client had just gotten an offer for a great job as an analyst at a hedge fund, and she’d been successful in staving off any discussion of base salary or bonus up to that point. Chase had coached her in this tactic. You [...]