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Few trends shaped 2012 as profoundly as the growth of mobile apps, and gaming apps in particular.      This year, apps generated about $10 billion in revenue -- and a staggering 80% of this went to games, according to new estimates from mobile analytics firm Flurry.

Few trends shaped 2012 as profoundly as the growth of mobile apps, and gaming apps in particular. This year, apps generated about $10 billion in revenue -- and a staggering 80% of this went to games, according to new estimates from mobile analytics firm Flurry.

Determine what’s a “need to know” versus a “nice to know.” What content must be shared right away versus what can wait? The key is to deliver relevant content in real time—without intruding on your audience’s everyday lives. It’s a tough balance that can only be achieved by truly diving deep into your audience’s preferences. Plus, the message must match the medium. For example, someone wearing a fitness tracker marketed to joggers is likely to be interested in weather and wellness-related…

Determine what’s a “need to know” versus a “nice to know.” What content must be shared right away versus what can wait? The key is to deliver relevant content in real time—without intruding on your audience’s everyday lives. It’s a tough balance that can only be achieved by truly diving deep into your audience’s preferences. Plus, the message must match the medium. For example, someone wearing a fitness tracker marketed to joggers is likely to be interested in weather and wellness-related…

The market for business analytics software grew 14 percent in 2011 and will hit $50.7 billion in revenue by 2016, according to market research firm IDC. And, that segment will grow at a 9.8-percent-a-year clip until then, IDC predicts, driven in part by the current hype around big data.

The market for business analytics software grew 14 percent in 2011 and will hit $50.7 billion in revenue by 2016, according to market research firm IDC. And, that segment will grow at a 9.8-percent-a-year clip until then, IDC predicts, driven in part by the current hype around big data.

Executives at mid-market companies are becoming actively involved in technology decisions and those businesses are prioritizing investments in analytics and cloud.

Executives at mid-market companies are becoming actively involved in technology decisions and those businesses are prioritizing investments in analytics and cloud.

The $1.25 million was a follow-on investment from Correlation Ventures, which calls itself a "new breed of venture capital firm"—one driven by predictive analytics software built over the last six years by founder Coats and his partner Trevor Kienzle. The effort adds efficiency to the investment process.

The $1.25 million was a follow-on investment from Correlation Ventures, which calls itself a "new breed of venture capital firm"—one driven by predictive analytics software built over the last six years by founder Coats and his partner Trevor Kienzle. The effort adds efficiency to the investment process.

Mobile users are spending more time than ever with apps, according to a new study. The report from app analytics and advertising firm Flurry...

Mobile users are spending more time than ever with apps, according to a new study. The report from app analytics and advertising firm Flurry...

A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion.    If that projection proves accurate, the total would nearly triple the $1.6 billion estimate the Internet Advertising Bureau released last week for mobile ad revenue in 2011.

A new forecast from Strategy Analytics projects mobile ad spending worldwide will grow 85% in 2012 from $6.3 billion to $11.6 billion. In the U.S., the technology research firm predicts mobile advertising will grow even faster, more than doubling (up 128%) to just under $4.2 billion. If that projection proves accurate, the total would nearly triple the $1.6 billion estimate the Internet Advertising Bureau released last week for mobile ad revenue in 2011.

The fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.

The fastest-growing marketing channel is the voice telephone — especially when it turns solving a problem into making a sale.

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