Granado | After being purchased by English businessman Christopher Freeman, Granado brand gained new visual identity, including and especially in their stores. A year after also buy Phebo (2004), begins this revitalization, creating a milestone in the company's history to modernize its stores with a setting of a former pharmacy, and repaginate packaging, but with characteristics of their unique products. | DESIGN on the ROCKS - created via http://pinthemall.net
Packaging for a line of professional hair color. "dpHUE is a new, innovative retail beauty concept that provides professional hair color, color consultation and step-by-step education to customers for DIY hair color application. This positions dpHUE between drugstore box haircolor and a salon color experience, creating a whole new category in haircolor: custom color to go.
The clean, minimal typography and bright colour palette of the packaging lend a modern, sophisticated appeal, while classic botanical illustrations communicate the all-natural, homemade essence of the products.