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Hashtags were born out of a technological solution to categorizing messages and content. Over time, especially on Twitter and Instagram, hashtags became a regular part of our language and culture. But now, hashtags might have zero value compared to yesterday, and marketers are realizing this possibility.

Hashtags were born out of a technological solution to categorizing messages and content. Over time, especially on Twitter and Instagram, hashtags became a regular part of our language and culture. But now, hashtags might have zero value compared to yesterday, and marketers are realizing this possibility.

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