Yup it's happened. There will officially be a "Hunger Games" inspired clothing line. It willed be called "Capitol Couture". This article claims that it wont be a replica of the avant garde ridiculous outfits from the movie but will incorporate different aspects of them and streamline for their target market. Natalie E.
Effie in this scene broke away from the ways of the Capitol for just once and saw that these Games are wrong and what she does isn't right. But more importantly, she saw that Katniss and Peeta don't deserve this. She had compassion and sorrow for them.