An Intelligence Section in the Desert, a scene in a desert camp where two British soldiers, surrounded by a cloud of flies, stand at a table plotting on a map. One soldier leans across the map with a net over his head while the second man, who is wearing a pair of sunglasses, watches.
American Express used real-time geo-targeting to show eligible card members a map of the nearest qualified retailers where they could redeem Membership Rewards points. This email, sent to a segment of card members in Mexico, showed the closest Sunglass Hut locations based on the email recipient’s current location. #emailmarketing